Ashland University was looking at overhauling their MBA program and splitting it into multiple types (such as an international tour, one year online, etc.). This necessitated an expansive design process which saw not only the rebranding of their MBA program in logos, design elements, and voice, but also required extensive web design, email blasts, and social media campaigns.
For the first year of this project, I focused on the web portion through the creation of template sites that could be easily modified based on their MBA program type. I also focused on establishing the new visual language based on my brand team’s new logo.
The following years saw me settling into a role as client art director and ensuring my direct reports were successfully achieving specific design targets through retargeting banners, emails, social media posts, direct mailers, and trade show displays.