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Working to alleviate the difference in health insurance systems, TPA Stream acts as a middle-man that automates claim transfers to correctly display when moving between software. The startup approached my company and required a full brand identity, website, print collateral, and trade displays to help premiere their wares.
I designed their logo to reflect the business’ core function: moving documents through the cloud, and utilized blues to better tie into the ‘stream’ and tech aspect of the company. As TPA Stream’s software is presented as a web application, this gave me the chance to create a more modern, application landing page approach with the use of high-res device mockups.
Due to the difficulty in explaining all of TPA Stream’s functions in layman’s terms, a decision was made to create an expansive, colorful, illustrated icon family that can be used across their service capabilities and process charts.