Packaging design for Peruvian Chocolatier, Death by Xoko.
Race Ahead Promotions, a company that assists with event and marketing collateral, was looking to update their brand identity and website within the same project. We decided on an open-concept, single-page design that highlighted the wide variety of materials they work with. To aid in capturing leads, a scrolling, fly-out sidebar was developed that is upon clicking the ‘Get In Touch!’ button.
Colic Relief Plus™ by Second to Mom is a new, all-natural medicine for babies suffering from colic. Second to Mom wanted to focus less on the ‘anguish’ side of colic (babies crying, tired parents) and more on the ‘comfort’ end-result from use. The design was then focused on the use of overlapping graphics with photography featuring smiling families.
Second to Mom also aimed to provide more than just colic relief tips, but help generate leads and improve search engine results through an education center filled with rich, SEO-focused posts. This is also the section where graphic collateral such as comparison charts live.