A startup in the student loan refinancing scene, Splash Financial provides young, working adults the chance to get better rates on their college loans. Approaching my employer with only initial branding, Splash needed a full website, digital marketing, trade show, and direct mail presence. After this was completed, the next task was designing their entire application UI/UX.
The student loan refinancing market is super competitive, with each of the major players frequently switching up their application UI’s to better reflect customer needs. Extensive research went into the common UI elements found throughout each application along with how the unique user flows were established. This led to an iterative approach to tackling Splash’s UI and creating it in a modular sense to quickly adjust as-needed.
The application spanned over 80 pages with dozens of flows depending on loan type, whether a cosigner was required, if a credit score was too low, and multiple variations of required information based on the original loan provider. This web app needed to be consistent in information across desktop, tablet, and mobile (which meant any minor updated needed to be done on three artboards minimum).
Due to how extensive the application’s flow is, along with avoiding sharing too much private information, I want to display some select pages to represent common UI patterns found throughout.